Madd Gear Walmart Brand Store Page Redesign
Madd Gear has storefronts across major retail online stores. In particular, their Walmart store needed a refresh after the brand shifted to a new upgraded look.
After a thorough analysis, it was concluded that the storefront needed to be reworked in order to make the store easier to navigate and includes all the products. It was found that the storefront included out of stock or old items and was not up to date with the latest products, negatively impacting the potential sales and customer experience with the brand.
Within the limitations and restrictions of Walmart's Store Builder, the redesigned page starts out with a lifestyle video to showcase the wide range of products Madd Gear sells. Products are highlighted and directed to pages with the related items. Consumers can also pick categories or see what is new or popular. On that same note, important links in the main banner are placed above the fold for easy access: Shop All, Shop New, Bestsellers (or Buy Must Get), and their newest range, Buy Electric.
