SBT Rebranding
SBT, aka Small Business Tips, is an online start-up company that strives to build a tight-knit, empowering community for aspiring and current entrepreneurs to network, learn and share business resources and trends. After careful considerations, SBT decided to shift their target audience from 18-30s to a slightly older range from late 20s-30s. As a result, they needed a rebrand that was less youthful and more modern and neutral to fit the current SBT.
The rebranding utilizes colors that best suits the values and mission of the company: green being growth and productivity; blue being authentic and trust; and purple being creativity, wisdom, independence, ambition and inspiration. With the use of the colors and gradients, the brand feels more modern and innovative while still being minimal and sophisticated through the use of lines, simple shapes, and white space.
With the new look, a branding guide, media kit, slide deck, set of Instagram posts, and a custom coded Squarespace website was developed.
