Madd Gear Email Blasts
As a company that focuses on e-commerce to sell their action sport products, Madd Gear was in need of a design refresh for their B2C and B2B email blasts.
Previously, the emails did not have any clear company branding, except for the logo, and did not provide information about the products that speaks to the subscriber.
With the new redesign, the emails were designed with the branding to elevate brand awareness and consistency, along with experimenting different layouts and content to engage with the subscribers. In addition, navigation was added to the top for easy access to important links, such as Best Sellers, Sale, Warranty Registration, and Blog. This also helps drive traffic to the online store. Paired with intuitive call-to-action (CTA) buttons, compelling graphics, and supplemental information, the emails saw an increase in click rates and revenue.
Soon after the implementation of the redesigned email blasts, the 2023 Labor Day Sale Campaign launched, achieving $5.7K in revenue, making this campaign the most successful sale from email campaigns since the establishment of the company at the time.
Soon after the implementation of the redesigned email blasts, the 2023 Labor Day Sale Campaign launched, achieving $5.7K in revenue, making this campaign the most successful sale from email campaigns since the establishment of the company at the time.
